This is an unpublished customer story on which I conducted the interview and wrote for a previous employer. Company, product, and individual names have been replaced as the business has since been purchased and rebranded. The purpose of this piece was to tap into a fresh market—the manufacturing industry.
A multi-location veterinary practice embarks on a significant software transformation to modernize their daily operations and re-envision their definition of success. This article is intended for new customers, specifically those responsible for business operations, such as practice managers and owners. Names of individuals, products, and companies have been altered, as this article has not be released to the public.
This case study was written for higher education, our biggest market. The piece was created as marketing materials for Ellucian Live and other higher education conferences. Blog posts, landing pages, social posts, and more were generated from this source.